Marketing built to fill two funnels.
Staffing firms win on two fronts at once — clients who need talent, and candidates worth placing. Our marketing engine is built for both, not a generic B2B template.
Four pillars, tuned for staffing's two funnels.
Pay-per-click advertising
Paid campaigns split by intent, so client acquisition and candidate sourcing never compete for the same budget or message.
- Client lead gen (B2B): Google Search & LinkedIn ads targeting US decision-makers searching for an IT staffing partner or a specific contract hire.
- Candidate sourcing (B2C): Targeted Google & Meta job ads to fill hard-to-place tech roles.
- Remarketing: Re-engaging hiring managers and candidates who visited but didn't submit a form.
Search engine optimization
Organic visibility built around the searches that actually convert, not generic category keywords.
- B2B service keywords: ranking on page one for high-intent terms like "temporary IT staffing services" and "offshore tech staffing partner."
- Local & geo-SEO: location pages for major US tech hubs — Texas, California, New York — to rank in local map packs.
- Google for Jobs optimization: JobPosting schema markup so open roles surface directly in Google's native job search.
Social media marketing
A presence built for two audiences — the hiring managers who need to trust you, and the candidates who need to find you.
- LinkedIn sales prospecting: recruiter profile management, outreach to CTOs and HR Directors, and account-based marketing.
- Employer branding: client testimonials, successful placements and culture content across LinkedIn, X and Instagram.
- Social candidate sourcing: targeted campaigns in niche Facebook and LinkedIn tech groups.
Email & marketing automation
Automated sequences that keep both sides of your pipeline warm without manual follow-up.
- ATS/CRM reactivation: automated sequences to re-engage cold candidates sitting in Bullhorn, JobDiva or Ceipal.
- Cold B2B email sequences: drip outreach to US hiring managers with rate cards, talent showcases and availability lists.
Audit. Strategy. Execute. Optimize.
Audit
Current pipeline, cost per lead and where clients and candidates actually convert today.
Strategy
A channel mix across PPC, SEO, social and email matched to your growth targets, not a one-size template.
Execute
Campaigns, content and outreach go live, with your team looped in on messaging.
Optimize
Monthly reporting against cost-per-lead and placements, not vanity metrics.